RFM Segmentation

What is RFM?

RFM (Recency, Frequency, Monetary) segmentation categorizes customers by how recently they purchased, how often they buy, and how much they spend.

Free tier: 3 segments

• VIP
• Active
• Churned

Pro tier: 11 segments

Champions, Loyal Customers, Potential Loyalist, New Customers, Promising, Need Attention, About To Sleep, At Risk, Cannot Lose Them, Hibernating, Lost.